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Samsung 3D TV – CES
Samsung is just one of the big TV makers betting a huge
chunk of the bank on 3D being a winning proposition for consumers and for
the company.
It, along with the other top names such as Sony, LG and
Panasonic, put on ritzy displays at CES to show the hundred thousand plus
attendees what the future holds.
There were also announcements
galore.
The Discovery Channel said that it is forming a joint venture
company with Sony and IMAX to deliver 3D TV channels.
UK satellite
operator BSkyB said it is also planning to launch a 3D service later this
year and ESPN said it will show at least 85 sports events this year on its
new ESPN 3D channel.
Panasonic revealed a tie-up with top US
satellite provider DirecTV to launch three high-definition 3D TV channels by
June to try and jump-start demand for 3D TVs and content.
“Once you
see it you get it,” said Panasonic’s Mr Tsuyuzaki during a CES session on
the issue called “3D Hope or Hype.”
“It will take off a lot more
quickly than a lot of people expect.”
Price point
That is
certainly what the Consumer Electronics Association said it was told by
those it surveyed on the issue.
“One of the key findings is that we
don’t need to convince consumers that 3D is different,” said Shawn DuBravac,
the CEA’s chief economist.
“This is the struggle we had with HDTV
(high-definition TV.) 25% of consumers say they will own a 3D TV over the
next three years. By 2013, a quarter of all sets sold will be 3D,” added Mr
DuBravac.
Right price
“3D is gaining a ton of momentum unlike
any other technology in recent history,” said Buzz Hayes, senior
vice-president of Sony’s 3D tech centre.
“The market is ready for it
and a lot of people are embracing it.”
One important factor the
industry has to get right is pricing.
“The TV industry is desperate
and they are latching onto 3D as hard as they can” Gartner research’s
principal analyst Van Baker told BBC News.
“They have done the flat
panel upgrade. It will be a hard sell to get people to spend big bucks again
on 3D TV so soon after paying out for an HDTV.”
Those in the business
agree it is an important consideration.
“I think all the CE (consumer
electronics) companies are waiting to see what the others do (on pricing),”
said Ahmad Ouri, chief marketing office of Technicolor.
“It can’t be
double the price tag, or it’s a non-starter.”
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/technology/8447432.stm